Studies show that Americans are unhappier than ever. Luckily, there are little ways to surprise your senses and help turn your mood around. Like coffee.
Our mission was to turn people from bitter to better with McCafé At-Home. To help people discover all the joy McCafé coffee has to offer, we created a campaign that uses scientifically-proven methods to help combat negativity — both in the real word and online.
Art Direction was influenced by colors, shapes, patterns, and movements that are proven to make people feel happier.