Stand Out from the Loud
Silver Addy Award, AAF Savannah, 2016
A campaign that positions Warby Parker sunglasses as professional, sophisticated alternatives to flashy, over-the-top styles.
The microsite is revamped to offer buyers a more human experience of an online try-on. This virtual try-on makes Warby Parker's try at home option less about guess work.
Instagram allows buyers to send selfies of them in their try at home options to celebrity stylists for a more professional second opinion.
Collaboration with Alexa Skoulis and Noah Brennan
Photography: Katie Walker